Asha: A new family of smarter mobile phones
Nokia continues its mission to deliver high quality, stylish devices that provide the best access to social networks, the Internet and information, and offer the best overall experience and value proposition for the next billion mobile phone users. These consumers want access to innovations such as easy-to-use dual-SIM, local services and content, and third-party apps, all with a superior user experience for which Nokia mobile phones are known.
These devices comprise the new Asha family of Nokia mobile phones. Derived from Hindi - meaning 'hope' - Asha signifies Nokia's focus on positive user experiences and connecting millions of people to new opportunities that help them reach their aspirations.
The Asha mobile phone family includes:
Nokia Asha 303
The Nokia Asha 303 is a stunning phone designed with sophisticated materials and metallic finishes. It combines a large 2.6" capacitive touch screen with a high quality QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind.
The device harnesses a powerful 1Ghz engine, 3G and WLAN to deliver a fast Internet experience. Social networks, email and IM are at the center of the experience, easily accessible from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet.
Entertainment and applications are also a core part of the Nokia Asha 303 offering. Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40 (in selected markets). The price will vary from market to market and operator to operator. The estimated retail price for the Nokia Asha 303 will be approximately 115 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.
Nokia Asha 300
The beautifully designed Nokia Asha 300 is a touch device which also offers the convenience of a keypad. The Nokia Asha 300 has a powerful 1GHz processor and 3G to deliver a faster Internet and social networking experience. The Nokia Browser allows for fast, affordable and localized Internet access by compressing web pages by up to 90%.
Users have fast access to messaging, email and instant messaging from the home screen and can swipe to access apps, music or games from the Nokia Store. The Nokia Asha 300 also arrives preloaded with the popular Angry Birds game.
The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio, Bluetooth connectivity and can handle memory cards up to 32GB. The price will vary by market and operator. The estimated retail price for the Nokia Asha 300 will be approximately 85 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.
Nokia Asha 200
The Nokia Asha 200 is Nokia's latest dual SIM phone with Easy Swap functionality, allowing consumers to easily change their second SIM without switching the device off.
It is a fun and colorful QWERTY phone designed to meet the needs of young, urban consumers who want to constantly stay in touch. The Nokia Asha 200 features integrated social networking, email and IM, adding RenRen, Orkut and Flickr support. Nokia Asha 200 makes it possible to carry thousands of songs with support for 32 GB memory cards and providing a battery for an amazing 52-hour playback time. The price will vary by market and operator. The estimated retail price for the Nokia Asha 200 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.
Nokia Maps: location services designed to make every day better
With an aim to continuously improve its location-based offering, Nokia showcased the latest versions of Nokia Maps and Nokia Drive for Windows Phone. These and other map-related applications introduced at Nokia World aim to make Nokia Maps relevant for commuters and to find interesting places in the city where people live. In addition to its world-class, free walk-and-drive navigation for more than 100 countries worldwide, the Nokia Public Transport application tracks public transportation directly on a mobile device in more than 430 cities worldwide, including up-to-the-minute updates on bus and train routes for 45 cities. Nokia also introduced Nokia Pulse, which allows location-tagged updates and photos to be sent privately, adding location to conversations with the people that matter most. Nokia also showcased Nokia Live View, which turns the phone's camera view finder into a reality augmenting tool. With Nokia Live View, a phone can be pointed to a building or street and the names of the places become superimposed over them, offering one click access to detailed information about businesses, restaurant or attractions. All the applications announced today are available at Nokia's Beta Labs (betala00bs.nokia.com)

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